DISNEY’S CLUB PENGUIN MAKES MAJOR HOLIDAY MOBILE PUSH WITH EVENTS, APP, AND SPECIAL HOLIDAY PROGRAMMING: “WE WISH YOU A MERRY WALRUS”
Club Penguin Continues Mobile Expansion with Launch on Android and
New Holiday Special Premiering on Mobile and Digital Platforms First
Holiday Special will also be featured in Disney Parks Christmas Day Parade
Burbank, Calif. December 19, 2014: Disney Interactive today debuted new mobile offerings for the #1 virtual world for kids, Disney’s Club Penguin. The Club Penguin app launched for Android on the Google Play Store, and a new original holiday television program, We Wish You a Merry Walrus, is available for download on iTunes ($2.99 HD and $1.99 SD) and on Apple TV.
Since the Club Penguin app launched on iOS last December, mobile has become a significant and growing platform for Club Penguin, with 25 percent of Club Penguin players now coming from mobile and tablet devices.
To join in the festive fun, players can take part in the Merry Walrus celebration running in-world through December 29. The holiday special also inspired a float in the Disney Parks Christmas Day Parade, which will air on ABC on December 25 at 10:00 am ET.
Club Penguin App
Now available for both Android and iOS, the Club Penguin app lets players experience the #1 virtual world for kids on tablet and mobile devices, offering a massive multiplayer community like no other. To celebrate the launch, Club Penguin is offering a special promotion on clubpenguin.com and for Android users: buy a one-month membership and receive a code for a bonus one-month membership to gift to a friend. The full app description can be found here.
We Wish You a Merry Walrus Holiday Special
Set on Merry Walrus Eve, the story follows a seafaring penguin named Roofhowse who arrives at Club Penguin Island only to find himself wrapped up in an unexpected festive adventure! Following a magical Blue Crystal Puffle, Roofhowse and his new friends journey to the fabled Merry Walrus Island and learn that they must band together to stop their favorite holiday celebration from being silenced forever.
We Wish You a Merry Walrus is produced by Disney Interactive Labs, Disney Club Penguin, and Factory, an award-winning UK-based production company. The director is Tobias Fouracre (Frankenweenie, Corpse Bride, Fantastic Mr Fox and The Koala Brothers), creative producer is Matt Danner (The Looney Tunes Show, Xiaolin Showdown), and the writers are Martin Olson (Phineas and Ferb) and Christopher Painter (Tom and Jerry Tales).
We Wish You a Merry Walrus will also air on Disney Channel internationally and will be translated into French, German, Spanish, Portuguese, and Dutch.
Club Penguin In-World Merry Walrus Celebration (Dec. 18 - Dec. 29)
To get Disney Club Penguin fans in the spirit, the online destination is hosting a special in-world party, the first ever Merry Walrus celebration, through December 29. Players participate in Merry Walrus’ quirky traditions to celebrate giving. The whole island will become a decorated winter wonderland where players take part in mini-quests to spread festive cheer, which include decorating the tree to festive food fights, and searching for six blue crystal puffle ornaments hidden around the island. Players will be rewarded for their efforts with items and at the end of the final quest and Merry Walrus will appear to present members with their very own blue crystal puffle, which they can keep as a souvenir after the party ends. Players will also be able to donate their virtual coins to the annual global Coins For Change initiative to help unlock projects funded by a $1 million donation from Club Penguin to charitable causes around the world.
As the world’s largest virtual world for kids, players can log in to explore the colourful online world in the form of a penguin character where they can play games, chat to other penguins, design and build an igloo home and adopt small pets called puffles. Club Penguin has built an unrivalled global reputation with an unwavering commitment to online safety with features consisting of cutting-edge word filter technology, live moderation, and an ad-free environment. The Club Penguin app is also available on iOS with mobile players enjoying the same gameplay and social features found in the online world. Club Penguin is played in more than 190 countries and since launch over 220 million penguins have been created. Visit www.clubpenguin.com