03 March 2008

ANAHEIM, Calif. - Today,  the Top 10 semi-finalists for Disney Parks’ Chief Magic Official (CMO) joined the online campaign trail to ask America to cast votes for the first-ever CMO who will oversee magic throughout Disney Parks. The semi-finalists were chosen from more than 1,300 applicants who applied to be the Disney CMO in a national search contest sponsored by CareerBuilder.com.

Testing the captionDuring the Year of a Million Dreams, the CMO will travel to Disneyland and Walt Disney World Resorts and help create magical experiences for guests, participate in special events and wizard behind-the-scenes with the Walt Disney Imagineers.

Unlike the U.S. presidential candidates who specialize in foreign policies and healthcare, the 10 Disney Parks’ CMO wannabes are campaigning their abilities to pillage and plunder with pirates, befriend dwarfs – up to seven at a time – and show just how royal they can be.

It is up to the semi-finalists to drive their own campaigns. Political symbols such as donkeys and elephants have been traded in for lions, pixies and everyone’s favorite mouse. Each candidate will choose from one of five iconic Disney characters to represent his or her campaign Web site: Mickey, Goofy, Cinderella, Tinker Bell or Simba.

“We were overwhelmed by the number of online entries,” said Craig Dezern, Vice President, Global Public Relations, Disney Parks. “The creativity and love of Disney displayed in nearly every entry was inspiring. Now we’re eager to see how well our CMO candidates perform in winning the votes needed to be a finalist.”

Voting nationwide is open now through March 22 (11:59 p.m. ET). Over the next three weeks, consumers are encouraged to visit www.DreamCMO.com and vote for who they believe is most magically fit to be the Disney Parks CMO.

Each CMO candidate completed a Magic Aptitude Test (M.A.T.) online and was encouraged to submit a virtual entry which captured his or her personality and visually and verbally supported why he or she would make the ideal CMO.

“Who wouldn’t want to put ‘made magic’ on his/her resume,” said Richard Castellini, Vice President of Consumer Marketing of CareerBuilder.com. “This is a one-of-a-kind position for a one-of-a-kind company. We are pleased to be working with Disney Parks to provide the American workforce with an opportunity you, quite honestly, couldn’t get anywhere else.” 

The Top 10 Chief Magic Official candidates are:

Ballots Reopen for the Top Three

After America’s votes are in, the top three vote-getters will be announced mid-April, along with details surrounding their two-day in Park competitions at Walt Disney World Resort. Semi-finalists will face tests of creativity, enthusiasm, knowledge of the Parks and actual magic aptitude. The competition will be recorded and videos highlighting each of the three finalists will be posted on www.DreamCMO.com for a final round of voting. The top vote-getter during April 14-21 will be named the Disney Parks Chief Magic Official.

For additional information about the CMO search, please visit www.DreamCMO.com.

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