U Rock The Summer on Disney.com’ Sweepstakes Lets Fans Channel Their Inner Rock Star to Become a Music Video Legend
Online Promotion with User-Generated Video Uploads Gives Fans the Opportunity to Attend The Highly Anticipated Worldwide Premiere of “High School Musical 3: Senior Year” and Meet Disney Stars
NORTH HOLLYWOOD, Calif ., Aug. 4, 2008 - Disney.com today announced the launch of ‘U Rock the Summer on Disney.com’, a unique promotion that gives fans the opportunity to create their own music videos to song clips from popular Disney artists, post the original videos on the U Rock site (www.Disney.com/URock) and enter to win once-in-a-lifetime experiences.
“With ‘U Rock the Summer’ we’re not just bringing great new video entertainment to Disney.com, we’re asking our millions of fans to become a part of our entertainment,” said Paul Yanover, executive vice president and managing director, Disney Online. “And we’re thrilled to be able to offer guests the chance to win prizes tied to the music and artists they are most passionate about.”
Today through Sept. 1, guests can visit Disney.com/URock and enter the sweepstakes once a day, every day for a chance to attend the star-studded world premiere of Walt Disney Pictures’ “High School Musical 3: Senior Year,” coming to theaters this fall.
In addition, guests can download song clips and create videos for High School Musical 2’s “All for One,” Jonas Brothers’ “Burnin’ Up,” The Cheetah Girls’ “One World“or “Ever Ever After” as recorded by Jordan Pruitt on “Disneymania 6”. Fans that upload videos will havethe chance to win one of these once-in-a-lifetime experiences:
· Rock out at a Jonas Brothers concert and meet the Jonas Brothers
· Rock out at “The Cheetah Girls: One World Live Concert Tour” and meet The Cheetah Girls
· Record a “Disneymania 6” song and meet “Disneymania 6” recording artist Jordan Pruitt
· Host a Radio Disney Street Jam party that will bring rock n’ roll to your whole block
Coming soon, guests will be able to watch, share and comment on a variety of videos that were uploaded as part of the sweepstakes. Guests will be e-mailed if their video is posted on Disney.com and will be able to share their creation with family and friends.
The kick off of ‘U Rock the Summer’ comes on the heels of an all-time record breaking traffic month for Disney.com, driven primarily by special video and entertainment events including the streaming of the Disney Channel Original Movie “Camp Rock” and full-length Wonderful World of Disney films as well as a unique online experience around ”Wall-E.” In the month of June, more than 30 million unique users visited the Disney Online network of sites, according to comScore Media Metrix. This bested the previous record set in May 2008 by six percent and represents a 28 percent increase in unique visitors and 65 percent jump in both total visits and average daily total minutes compared to the same period last year.
The ‘U Rock the Summer on Disney.com’ prizes are presented in partnership with Walt Disney Pictures, Hollywood Records, Walt Disney Records and Radio Disney.
About Disney Online
Disney Online (www.Disney.com), a unit of Disney Interactive Media Group, produces the No. 1 kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events.
In addition, Disney Online develops and publishes a range of online products and services including Disney Club Penguin, Disney Pirates of the Caribbean Online, Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online and Disney Connection.
Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company (NYSE: DIS).
No Purchase Necessary . Void where prohibited. Many will enter, few will win. Open only to permanent legal residents physically located and residing within the 50 states of the U.S. or D.C., as of 8/04/08. Internet Entries and Video Entries must be received by 11:59 p.m. PT on 9/01/08. Mail Entries must be postmarked by 9/01/08 and received by 9/05/08. Prize and travel restrictions apply. Not all videos will be posted online. Posting and rating of videos does not affect the outcome of the U Rock the Summer on Disney.com Sweepstakes. For Official Rules and how to participate without submitting a Video go to Disney.com/URock . Kids under 13 years of age must have parental/legal guardian consent prior to entering or uploading a video.